Michael Emery Portrait

I'm Michael Emery, a designer and art director based in Oakville, Ontario.

I have over 20 years of combined experience designing mobile products and creative marketing solutions for established businesses, start-ups, and agencies. I excel at executing and leading projects seamlessly across mobile, web, socials, and more.


2014 - 2024

Head of Design

Kindertales is an enterprise class SaaS platform for managing all operations of a daycare business via apps for mobile and web. As a founding team member, I achieved success in a variety of roles within the company by taking on projects of all sizes.

Highlights and Achievements

  • Responsible for naming, branding, and creating visual identity of the company.
  • Steered growth of a new business by executing solid user-first mobile experience design, market analysis, customer needs research, and partnership development resulting in:
    • Kindertales platform has grown to serve over 30,000 children, tens of thousands of childcare staff, and over 80,000 parents daily.
    • Kindertales processes well over $100 Million USD per year in childcare payments. 
    • Consistent month over month growth in payment processing.

Head of Design

  • Directed and executed product design on all UI/UX aspects across mobile and web applications.
  • Maintained design system guidelines and best practices for UI/UX and branding.
  • Designed and art directed all marketing materials (sales decks, web, print, tradeshow, video).
  • Key voice in all critical meetings regarding product direction and strategy.
  • Completed market research, met with key clients to assess their needs and refine the product roadmap to prioritize solutions and features that would attract the largest customers.

Project Leadership & Product Management

  • Lead multiple agile local and overseas development teams for both mobile and web. 
  • Created project plans, established timelines and ensured milestones were met.
  • Chaired daily scrum meetings for development and support teams, collecting feedback, and implementing improvements to processes.

Business Development

  • Established strategic partnerships with Proctor and Gamble, MarcoPolo Learning and Greenrope CRM and leveraged them to differentiate Kindertales from competitor products. 
  • Participated in sales meetings and uses expertise of the platform to demonstrate in real-time how the platform services a client’s needs to secure their business.
  • Interviewed and selected candidates to satisfy key roles within the company.
  • Served as product subject matter expert, assisted in onboarding new hires to ensure they become productive as quickly as possible.


2010 - 2014

Art Director

Pure3 Interactive was a start-up web marketing and web application development agency. I was hired to execute marketing and UI/UX design and art direction on all projects. This role quickly grew to include project and product management responsibilities.

Art Direction and Mobile Product Design

  • Successfully designed and directed design of all client projects including UI/UX for mobile and web applications, corporate identity, web and print marketing, video production, and tradeshow presence.
  • Played a key role in launching several successful custom software solutions, including point-of-sale systems and the childcare management platform that evolved into Kindertales.

Project Leadership

  • Successfully managed local and overseas development teams to develop multi-platform mobile and web applications which resulted in the Kindertales platform becoming its own successful business.
  • Implemented company-wide project management standards and processes into the workflow of all projects leading to successful outcomes and satisfied clients.


2005 - 2010

Senior Graphic Designer

Scratch Marketing is a highly successful marketing agency in Toronto, Ontario who services multiple global brands.

  • Successfully executed design work for global brands such as Electrolux, Conair, and Frigidaire.
  • Projects included web and print marketing, tradeshow product launch event materials, packaging, and corporate branding.


2002 - Present

Owner, Freelance Graphic & Product Design

I have over 20 years of experience in freelance graphic and product design. Most recently I have tailored my client list to work with businesses that align with my personal interests.

Key Collector Comics – Mobile App Product Design

  • Successfully redesigned the mobile and web applications leading to increased positive user feedback and increased subscriber growth.
  • Rebranded the company to a more modern aesthetic while keeping ties to its established identity.
  • Executed numerous web and print marketing campaigns that successfully drove new users to the product. 

Dungeon Comics & Cards – E-Commerce Design

  • Designed a new Shopify based e-commerce presence for a well-established comic and card shop.
  • Revamped their process for holding TCG tournaments by implementing an event calendar and allowing players to purchase their event tickets online.

CGC Comics – Marketing Campaign

  • Executed ongoing marketing campaign between Key Collector and CGC with the goal of driving new users to both platforms.


  • Art Direction
  • Graphic Design
  • UI / UX Design
  • Mobile Product Design
  • Online Payment Systems
  • Design Systems
  • Prototyping
  • Project Leadership
  • Team Leadership
  • Multi-Tasking
  • Communication
  • Collectibles Market
  • Business Acumen
  • Staff Coaching
  • Hiring
  • Adobe Creative Suite
  • Jira, Figma, Asana
  • Microsoft Office, PowerBI



Introduction to Project Management
Project Management Program
University of Toronto
Toronto, Ontario

Interactive Multimedia (Postgraduate)
Web Design & Development
Sheridan College
Oakville, Ontario

Bachelor of Design
Graphic Design
Sheridan College
Oakville, Ontario

Art Fundamentals
Fine and Studio Art
Sheridan College
Oakville, Ontario


Other than how many selfies a day I take with our dogs here are some of the other things about me that you might find interesting.


Michael Emery Portrait w Dog


Love for art and creativity is the driving force behind most things I do and enjoy in my professional and personal lives.

Whether it is creating, appreciating, critiquing, or collecting, a passion for art is constant in my life.


I am an avid tech enthusiast. I've been building my own PCs since computers ran on DOS and ran games like Wolfenstein.

I also love discovering and tinkering with emerging technology like A.I. (please don't kill us all) and VR.


As much as art has always been my passion, I am also an analytical thinker and spreadsheet lover.

My background includes web development experience. This helps me be aware of the challenges of someone having to build what I design.


Probably painfully obvious at this point but I wear my nerd flag loud and proud. 

If it is covered in webs, has pointy ears or is swinging a laser sword there is a very good chance I'm a fan of it and collect it.

My wife is very patient.


Feel free to reach out if you want to discuss a project or job opportunity.

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